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The Importance of Mobile Responsive Websites

On 21 April 2015 Google activated a change to their measurement algorithm that effectively downgraded websites that are not mobile friendly. Many referred…
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Can Inbound Links Damage My Website Ranking?

The answer is simple – inbound links can not damage your website ranking. How is this known for certain? Well, for one, if inbound…
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Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines (most notably Google) use bots to crawl and index…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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